Online Gaming Platforms Are Booming in India

The online gaming industry India is booming and the availability of online gaming platforms is endless. Most of them have been specifically designed to cater to the needs of mobile first users. This adaptability is one of the main drivers behind the rapid growth of online gaming platforms and has created an industry that is worth billions of dollars. There is no sign of this phenomenon slowing down anytime in the near future and the market is projected to grow to 8.6 billion dollars by 2027. This represents an annual CAGR of around 27-30%. India is the world’s most populated country with 1.4 billion people. At present 650 million of them are playing online games and 90% of these individuals are mobile first gamers.

This increased demand for online gaming has resulted in the creation of many new tech startups in the gaming industry that have received local and global investment. These new companies are not only creating an influx of new games, they are also helping to bolster the economy through the creation of new jobs. Increased employment opportunities in well paying jobs translates into more disposable income that has created a new middle class that can spend more money on leisure activities.

IPL and Cricket have a massive influence on the gaming scene and fantasy sports gaming platforms such as Dream11, MPL and My11Circle have taken advantage of the zealous cricket fans which has been a massive factor that has contributed to the booming online gaming platforms across the country. As a result fantasy sport and Real Money Games (RMG) are one of the most rapidly growing online gaming platforms in the country.

India has firmly established its place in the tech world and is rapidly becoming one of the leaders in the online gaming sector and this has had a very positive effect on the economy.

Key Drivers That Are Driving The Growth Of India’s Digital Gaming Sector

Over the past decade, India’s digital gaming sector has exploded exponentially. There are several key factors that have contributed to this growth:

Improved access and substantial financial and technical investments by the Indian government means that there has been an incredible improvement in the country’s infrastructure. As the second largest producer of smartphones, citizens can acquire cheaper smartphones for as low as $50.00 per unit which makes them accessible to even low income individuals. The rapid spread of 4G and 5G networks and some of the lowest internet costs in the world mean that more Indians are able to connect even in remote areas on a plan that is affordable. This technology means that more users can enjoy seamless delivery of online games regardless of where they may live in the country.

Fifty percent of the population in India are aged thirty and below. As a group of individuals that have never known life without the internet, there is a young demographic that prefers digital entertainment options over traditional leisure activities and this group are actively engaged on social media platforms. The presence of well-known influencers on platforms like YouTube and Twitch help to promote the benefits and rewards of online gaming. They also are helping raise awareness and create communities that make the activity more appealing to young users. As a result, gaming has become a social activity that allows players to connect with friends and other like minded individuals around the world.

Mobile first platforms mean that the 90 percent of India’s mobile first gamers can easily access games from their smartphones, even simple versions as cloud based gaming means that all users can enjoy the same level of seamless gameplay without needing to invest in expensive technology. This means that most users can enjoy innovative games that offer localised user experiences and adaptations of traditional games that resonate with a larger audience. Indian gamers enjoy content that is offered in local languages, that caters to local culture and traditions. These features create more user engagement and loyalty.

Easy to use secure digital payment systems have created monetization opportunities for game developers. By offering a seamless payment system, there has been an increase in subscription services, in game purchases and microtransactions

Online casinos have also significantly contributed to the online gaming boom. The legality of gambling is a grey area in the country however, being able to access platforms that are licensed outside of the country online has offered a whole new gaming universe from the comfort of their homes that is delivered directly to their smartphones. There are many bonuses and rewards that are offered for gamers that create a new account and also for loyal players that visit sites regularly.

Gambling has been part of Indian culture for thousands of years and being able to access thousands of games that can be played for real money 24/7 which means that gamers can enjoy them around hectic schedules. The vast array of games also means that gamers can choose a game that appeals to their particular needs and gaming style.

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